Summary:
The Ubongo Girl Champion campaign toolkit urges people to organize screenings of Ubongo’s girl-power episodes for boys and girls between the ages of 7 and 14. The screenings may be conducted in formal and informal contexts, such as at home, school, initiatives targeting girls, and public places. Ubongo is Africa’s top producer of kid-friendly entertainment. As a non-profit social venture, they provide engaging, culturally relevant, and multi-platform educational content. Through readily available media like TV, radio, and mobile phones, Ubongo serves over 31 million families throughout Africa.
The Ubongo Girl Champion campaign toolkit has been launched as a resource to encourage action for the girl child by Africa’s top designer and producer of children’s educational media. This is a unique chance to raise the voices and experiences of African girls in a playful and instructive manner.
“We think that no matter the day, women’s voices should always be heard.” Simply put, today is the beginning of a journey to enable the general public to act as supporters of girls. Tamala Maerere-Kateka, outreach and communications manager for Ubongo, said, “We are leading a movement to celebrate girls in all of their splendour and invest in a future that believes in their agency, leadership, and potential.”
The Ubongo Girl Champion campaign toolkit urges people to organize screenings of Ubongo’s girl-power episodes for boys and girls between the ages of 7 and 14. The screenings may be conducted in formal and informal contexts, such as at home, school, initiatives targeting girls, and public places. In honor of the outstanding effort being made to celebrate and champion girls, those who participate in hosting the girl-power episodes will have the opportunity to receive an Ubongo Girl Champion award. When sharing content about their screenings on social media, the public is urged to use the hashtag #UbongoGirlChampion and include the handle @ubongokids to aid in the identification process.
Ubongo has also produced a guide for registering and establishing girl-led Utu Clubs to empower girls in various localities to support the girl-power episode screenings. Utu Clubs are a fun, engaging way for youngsters to increase their STEM knowledge and abilities, give back to their community, and collaborate with Utu (shared humanity).
Research shows that women benefit from Ubongo entertainment just as much as boys (Borzekowski, 2017). The five exceptional Ubongo Kids girls (Kibena, Kiduchu, Amani, Nina, and Tabasamu) who navigate and overcome obstacles while acquiring STEM and 21st-century life skills will be introduced to viewers in the episodes.
Over 31 million African children are already receiving higher-quality education. Mrs Kateka continued, “Our mission is to provide the 500 million children in Africa with the educational foundation, vital skills, and mindsets to transform their lives and the world.”
To get the Utu Club handbook and resources for the Ubongo Girl Champion campaign, visit www.UbongoKids.com
Regarding Ubongo
Ubongo is Africa’s top producer of kid-friendly entertainment. As a non-profit social venture, they provide engaging, culturally relevant, and multi-platform educational content that supports children’s learning and empowers them to use what they learn to improve their lives. Through readily available media like TV, radio, and mobile phones, Ubongo serves over 31 million families throughout Africa. Ubongo information can be found at www.Ubongo.org
Analysis by: Advocacy Unified Network
