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How major music festival’s move could inject millions into economy

Beyond The Valley festival director Filippo Palermo said BTV, which will be held in the region’s west if a planning report is accepted, would bring a range of benefits to the community through a direct financial contribution as well as tourism, creation of jobs, and increased awareness of the local area.“The festival, which has previously been held in Warragul, contributed an economic impact of $16 million annually into the Gippsland Region,” Mr Palermo said.“The move to Barunah Plains has a projected economic impact of $30 million injected into the local region in its first year.“The organisers have also made a commitment to donate up to $50,000 to local community groups before the first event.”He said organisers have been in contact with local groups about collaboratively hosting the festivals annual community barbecue, where all profits are split between participating organisations.“The festival will also be hosting an annual community grants program with a total of $50,000 committed annually with application information coming soon,” Mr Palermo said.“Event organisers will be working with traditional owners to host an annual Welcome To Country and have historically donated $1 per ticket to AIME.”Mr Palermo said the festival will work with fire safety group Firetac, to “prevent the festival requiring resources from the CFA that the local area requires”. The event and site management, including traffic is being overseen and managed by event leading expert Humm Events, he said.Beyond The Valley bid drums up benefitsMore than 65,000 music lovers could be headed to the region over the new year period. Organisers of Beyond The Valley Music Festival (BTV) have launched a bid to hold the popular festival at Hesse for the next five years.The festival could attract up to 35,000 patrons and will partially overlap with Falls Festival which will be held at Birregurra. A planning report, lodged by BTV, suggests the number of tickets sold could grow to 50,000 by 2026.About 5250 staff would be required during the operation of the event, including opportunities for locals, the report said.Falls Festival expects to attract around 25,000 people to its event. “Local contractors will be encouraged to tender for services associated with the festival, and where possible, preference will be given to local contractors within the municipality,” the report said.“Staff members will remain a combination of both local and non-local to the area.”The report said a majority of patrons expected to commute from Melbourne and Geelong, with some interstate and international guests attracted “to a lesser extent”, due to a “unique line-up” of artists.Geelong Addy’s newslettersBTV has previously seen talent including PNAU, Spacey Jane, Hayden James, and Lime Cordiale take the stage. The festival was last held at Lardner Park, near Warragul, in 2019. The report suggests the festival would provide a “significant investment” for the surrounding townships in Golden Plains Shire, bringing an increase in customers as well as the opportunity for local businesses to get involved with event operations through their services.The report also states the new location is “strategic”, as it is situated away from “sensitive” areas, and a noise management plan for the event outlines ways the festival would minimise the impact of noise on nearby residents.The proposed site for BTV is bounded by open plains of farming land to the north, east and west, with Inverleigh and Cressy the closest towns, 15km east, and 21km west from the site respectively.“It is noted that there are residences at lesser distances than this, however it remains the case that the proposed music and arts festival is located at an appropriate distance that is suitably removed from these nearby sensitive residential land uses,” the report said.This year’s BTV event, earmarked to take place between December 28, 2022 and January 1, 2023, would partially coincide with Falls Festival.Falls is set to rock Birregurra, just south of Hesse, from December 29 to 31, 2022.Organisers are expected to post further updates on the BTV website at Informed Geelong Advertiser

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